PwC, 7 More London Riverside, SE1 2ER
Friday 16th November, from 6:30pm

10x10’s MISSION

To empower the next generation of giving. 

10x10 London was launched in May 2017 and our first 3 events  engaged over 450 young professionals, supported 9 grassroots charities, raised just under £100,000 and set a global fundraising record. The events have supported grassroots UK charities providing genuinely innovative solutions to social problems in the UK including combating drug and alcohol addiction, prevention of suicide in young men and professional coaching in prisons to reduce re-offending.  Nick Jenkins, founder of Moonpig and a 'Dragon for Good' at our May 2017 event commented: "This type of fundraising model for young professionals is exactly what’s needed in the charity sector at the moment."


1. Ten event committee members organise a charity event and engage sponsors to provide an exciting venue and lots of delicious food and drink.

2. Each committee member invites at least ten of their friends to come to the event (10x10... get it?)

3. Attendees donate £60 or more to attend, and this creates a pool of at least £6,000 in donations.

4. Upon arrival at the event each attendee is given their 'Charity Pledges' equal to the value of their donation.

5. Three CHARITIES pitch their cause to the audience and describe their model and impact.

6. Three DRAGONS quiz the charities in front of the audience

7. Each audience member then gets to put their Charity Pledges towards the charity (or charities) of their choice.

10x10 events in the UK are powered by Raise Your Hands, as the organisations share an aim: inspiring the next generation of donors to give effectively.


Team Up uses tuition, delivered by inspirational role models, to enable pupils from low income backgrounds to meaningfully increase their academic attainment, in order to improve the choices open to them.

They’re also committed to developing their tutors, who gain demonstrable work experience and can - through our networks - get access to exclusive training and opportunities to strengthen their own employment prospects. Through their unique Mentoring programme, their tutors have the opportunity to explore career sectors of interest and get access to specialised coaching on career progression.  Their tutors also gain a Leadership Award accredited by the SSAT, a leading organisation working to develop educational leadership in the UK.

OURMALA exists to help refugees and asylum-seekers recover from the atrocities they have experienced and rebuild their lives. They stand for compassion, interconnection and social justice. They believe in aligning our hearts, minds and actions and working together to achieve their mission.

OURMALA was founded in 2011 by a Yoga teacher called Emily Brett at Hackney City Farm in East London. Since then, OURMALA has helped over 200 women.

Free Me is a London based, registered charity that provides free care to women striving to achieve and maintain recovery from eating disorders.

Founded in May 2013, Free Me started by offering jewellery making workshops and peer to peer support groups

The cost of inpatient care is staggering and the strain on the NHS means that many people do not get the help they desperately need. Many people leave treatment early, not because they are ready but because they run out of funding. Free Me makes a small but powerful contribution to the treatment problem in the U.K by providing a space for women to challenge their eating disorders or addiction whilst waiting for treatment, during treatment or post-treatment as an extra support system and network.
Over the years, they have offered a varied programme built on the foundational principles of peer support and experts by experience. In addition to the peer support programme they have been fortunate enough to offer individual therapy, group therapy, nutritional support, drama and movement therapy and access to a Work to Recover programme.


Keith Bedell-Pearce CBE
Keith Bedell-Pearce is the Honorary Treasurer of the University of Warwick and a Trustee of the university’s charity, the Warwick Foundation. For six years he was Chair of the Croydon High School Scholarship Trust and managed the process of the trust becoming a registered charity. Keith is a Governor of Trinity School of John Whitgift and he recently became a volunteer for the Spear programme that helps 16-24-year-olds into work.  A lawyer by profession, he has experience of both the regulation and governance of charities. Keith was an executive director of Prudential plc from 1991 to 2001 and on his retirement he became the chairman of the Student Loans Company and a director of F&C Asset Management. In 2004, he was asked by the Government to be the first chair of what is now Gov.UK. He has more than 40 years’ experience of financing start-ups and his role as Treasurer at Warwick includes the detailed scrutiny of new business projects. In 2007, he made a personal investment in a fledgling technology company, 4D Data Centres Ltd. Keith is now chairman of 4D and the company now has 50 employees and has become a major player in the UK data centre and cloud market. In 2009, Keith was awarded a CBE for public service in the Queen’s Birthday Honours.

Sheridan Ash
Sheridan Ash is the Technology and Investments Director at PwC UK. Sheridan, has a deep understanding of the impacts of technological change on businesses and society and a track record of developing and turning tech innovation strategy into reality. Previously, Sheridan’s roles have spanned both the private and public sectors, working for Accenture’s Health and Pharma practise, NHS and Local Government.

Over recent years, Sheridan has founded and led two campaigns to actively encourage more girls and women into technology careers. The first is internal to PwC, where she established and leads the Women in Technology initiative, to attract, retain, develop and advance women in the company. The second is external, as founder of the ground-breaking initiative TechSheCan, which has brought together 76 organisations who collaborate to inspire and educate girls and young women to get into technology subjects and careers.

Sheridan’s career has followed an unconventional path, leaving school with no qualifications due to undiagnosed dyslexia, her first job was as a fashion model. Sheridan went back into education as a mature student, gaining a degree in Psychological Sciences and an MBA from Imperial College London where she won an award for the best dissertation by any MBA or PhD student.

George Lamb
George has spent his entire professional career working in the entertainment industry - first as a band manager (Audio Bullys, Lily Allen) and latterly as a TV & Radio presenter (BBC 6Music, Big Brother’s Little Brother, Britain By Bike).
Following a revelatory breakthrough in 2012 George has been figuring out how best to use his position and influence to make a positive, meaningful and lasting impact for society. In 2018 he founded GROW - a school-based food program that teaches children how to grow their own food, rear animals and reconnect with nature. He also helps run the Southwark Legends (youth) Basketball Academy based at the Damilola Taylor Centre in Peckham and is a co-founder of Jolene, a biodynamic bakery in North London (ancient grains, farmed with horses, no tilling, no pesticides).


Your Pledges will be available for collection at the venue on the night of the event. For a £60 pledge, you'll receive two £30 charity vouchers which you can allocate across the charities however you please. 

Options for £90 and £120 Pledges are also available which will give you additional vouchers as well as free entry into the Raffle that will be drawn on the evening.

Receipts will be issued for the full amount of the Pledge price following the event.

To find out about what 10x10 is doing worldwide, click here or take a look at our Instagram here.

Click here if you can't attend but would like to make a donation!

10% of net donations are restricted to RYH and 10x10 for event administration and production. However, any additional Gift Aid claimed as well as the 90% of your donations go to our supported charities!

Booking for this event has now closed.