Google, 6 St Pancras Square, N1C 4AG
Wednesday 30th May, from 6:30pm

Tickets are now available for our next event at the Google offices in Kings Cross - scroll down to book your place now!

10x10’s MISSION

To empower the next generation of giving. 

10x10 London was launched in May 2017 and our first 2 events  engaged over 300 young professionals, supported 6 grassroots charities, raised over £70,000 and set a global fundraising record.  The events have supported grassroots UK charities providing genuinely innovative solutions to social problems in the UK including combating drug and alcohol addiction; prevention of suicide in young men; and professional coaching in prisons to reduce re-offending.  
Nick Jenkins, founder of Moonpig and a 'Dragon for Good' at our May 2017 event commented: "This type of fundraising model for young professionals is exactly what’s needed in the charity sector at the moment."


  1. Ten event committee members organise a charity event.
  2. Each committee member invites at least ten of their friends to each pay £60 or more to attend the event (10x10... get it?) Creating a pool of at least £6k in donations.
  3. Upon arrival at the event the attendees are given 'Charity Dollars' equal to the value of their ticket.
  4. Around 150 guests attend to watch three charities pitch their cause, model and impact - all with 3 dragons who question the charities in front of the audience.
  5. Each audience member then gets to put their charity dollars towards the charity of their choice.

10x10 events in the UK are powered by Raise Your Hands, as the organisations share an aim: inspiring the next generation of donors to give effectively. To find out about what 10x10 is doing worldwide, click here or take a look at our Instagram here


Listed below are the three charities that will be pitching on the night.

Plan Zheroes believes in a world where no good food goes to waste and no one goes hungry. They provide innovative solutions for businesses to redistribute good quality surplus food to charities and community groups instead of letting it go to waste. Plan Zheroes runs an online platform for surplus food donations as well as volunteer led collections at food markets. Through their services, organisations that are supporting homeless people, the elderly, low income families and other vulnerable groups have free access to healthy nutritious food for their beneficiaries. Their work results in both positive social and environmental outcomes by providing free food for people in need and at the same time reducing food waste and its negative impact on the environment.

Rhythms of Life is a London-based homelessness charity. Their main aim is to provide nutritious meals, toiletries, clothing and sleeping bags to London’s homeless, while also offering literacy, I.T. and Life Skills classes; because they firmly believe that everyone deserves a second chance to rebuild their lives.

Every night, amazing volunteers from Rhythms of Life hit London’s streets to reach those in need. They strive to provide a friendly ear, allowing them to adjust their services to the real needs of the homeless.

The charity was founded in 2008 by Andrew Faris. A former rough-sleeper, he believed that assistance he received from various organisations could have been more effective if provided by someone who deeply understood his daily struggles.  As a result of Andrew’s perseverance and commitment, and with the invaluable help of partners and volunteers, Rhythms of Life have been able to support London’s rough-sleepers every day for the past 10 years.

The Bike Project is a community of refugees, mechanics and volunteers in London. Their mission is simple: to take second-hand bikes, fix them up in their workshop and then give them to refugees.

The Bike Project also runs cycling proficiency training for refugee women in Croydon and Wapping. The course empowers and inspires these awesome people to feel the freedom of their very own bike – perhaps for the first time in their lives.

As well as their charitable activities, they sell a small proportion of the wonderful refurbished bikes to the general public through an online bike shop. Every single penny made from bike sales is ploughed straight back into the charity. This much-needed cash injection helps secure their long-term sustainability – and that means even more refugees cycling!


Angus Thirlwell is the co-founder and CEO of Hotel Chocolat, Britain’s biggest independent chocolate company with a manufacturing facility in Cambridgeshire, stores across the UK and two cocoa cuisine restaurants. Angus co-founded Hotel Chocolat in 2004 with three guiding principles that remain central to the brand’s success today: authenticity, originality and ethics. At Hotel Chocolat’s cocoa plantation in St Lucia, the company's Engaged Ethics Cocoa Programme is making a difference to people's lives and the economy. Angus eats chocolate every day, tastes and approves every single recipe, and is as much at home in the development kitchen as he is in the boardroom or amongst the cocoa trees.

Anita Rani is one of Britain’s leading television presenters. She is perhaps best known as a presenter on BBC One’s Countryfile and as a regular part of the One Show team. Anita’s credits run from Four Rooms to Escape To The Continent and she has filmed documentaries in China, Russia and India. She’s also explored the World’s Busiest Cities (BBC Two), the Seven Wonders of the Commonwealth (BBC One) and revealed her baking and dancing skills on Bake Off and Strictly Come Dancing.

Anita is passionate about raising awareness of other people’s plight and supports a wide range of causes. In 2016, Anita visited the Zaatari Refugee camp in Jordan, revealing the refugees’ moving stories and life inside the camp. And in the BBC One series, My Family, Partition and Me: India 1947, Anita explored the human impact of the Partition of India with compelling testimony from survivors. Earlier this year, Anita hosted the UNHCR Nansen Refugee Awards in Geneva - an evening to celebrate the individuals and organisations providing outstanding service to refugees, displaced or stateless people. 

Sali Hughes is a Welsh journalist, writer, broadcaster and campaigner. She is the resident beauty columnist for the Guardian Weekend magazine and a features and comment writer for a range of magazines, including Grazia, ELLE, Vogue, Stylist, Shortlist and Cosmopolitan. She is also a regular contributor to BBC Radio Four’s Woman’s Hour, the Today programme and You & Yours, and on news and entertainment programmes across ITV, BBC, and Channel 4. Her first book, Pretty Honest, was published by 4th Estate in 2014, and her second book, Pretty Iconic, followed in 2016. In 2018, Sali and PR Jo Jones launched Beauty Banks - a non-profit organisation looking to help fight hygiene poverty. Beauty Banks (servicing Food banks, homeless shelters and schools) aims to encourage people, and beauty brands, to donate toiletries to those living in serious poverty. 

How Do I Collect My Pledge?
Your Pledges will be available for collection at the venue on the night of the event. For a £60 pledge, you'll receive two £30 charity vouchers which you can allocate across the charities however you please. 

Options for £90 and £120 Pledges are also available which will give you additional vouchers as well as free entry into the Raffle that will be drawn on the evening.

Receipts will be issued for the full amount of the Pledge price following the event.

10x10 London 30th May is sponsored by Bulb and Vinson & Elkins RLLP 


Click here if you can't attend but would like to make a donation!

10% of net donations are restricted to RYH and 10x10 for event administration and production. However, any additional Gift Aid claimed as well as the 90% of your donations go to our supported charities!

Booking for this event has now closed.